SIG SAUER was one of the manufacturers who chose not to attend SHOT Show in Las Vegas this year; their award was mailed to them.


1. Exceeding The Competition

Inevitably, more than 50% of the women select the SIG P238 or P938 as a gun of choice for as an everyday concealed carry gun. The ability for most women to reach and operate all of the controls with their strong hand without changing their grip on the gun of these smaller 1911 style pistols is universal. There are other manufacturer's similar models available, but the quality and reliability of the SIG P238 and P938 is exceptional. The SIGs are not ammo-sensitive either. Even if a woman selects other .380 or 9mm handguns that also fit their unique qualities for carry guns, they typically want the SIG as a smaller alternative when the need for a smaller option is necessary due to her wardrobe selection. The SIG P238 and P938 are solid construction and heavier than most of the smaller polymer offerings for concealed carry which takes away the felt recoil and increases the precision placement of a bullet. Both are multiple year recipients of the Ladies Choice Award.  

2. In The Mix

It is very important to note that other well-known top selling brands of handguns appropriate for concealed carry are included the mix during training. Unlike most surveys that are offered on social media and in many industry publications, typically there is never a comprehensive selection of all available competitive manufacturer handgun options from which to choose. SFWA does include those models in the mix and interestingly, when testing other handguns on the market, the SIG P238 and P938 are consistent winners. 

3. The Result

Sadly, women who rely on what others suggest consistently select concealed carry handguns without the benefit of being fully informed as to what is available in the market today. The Ladies Choice Awards are selected by fully informed students who have shot the handguns and have made educated decisions. The Ladies Choice Award winning product selections have the features and benefits that do not compromise the elements that will increase the odds of prevailing when seconds count. The result is that guns fit your unique qualities, are reliable and easier to control when you are in a fight for your life.

4. Who Weighs In

More than 100,000 women who have taken a minimum 4-8 hour course from SFWA Master Certified Instructors contribute to the selection of the best guns and gear for women. The selections are not the "preferences" of SFWA, its instructors or its affiliates. No one is provided compensation or other forms of persuasion that will affect the non-bias selection of the award winners. Unlike most surveys that are offered on social media and in many industry publications, there is always a comprehensive selection of all carry options from which to choose for the Ladies Choice Awards.

The overall criteria to be considered as a “Ladies Choice Award” recipient includes: a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink [although customization options are appreciated]. Often, manufacturers make alterations to their existing products or create products at the direction of SFWA that meet the needs of women. 

Visit SIG SAUER's Website

Click to Link to Ladies Choice Product

Some models may not be readily available; but each P238 or P938 have the same basic structure. Sometimes is it confusing because the models are given names based on the add-ons to the base model. [For example: the P238 pictured here is a "Rainbow" model.] They are all P238 and P938 models.

In 2015, more than 10,000+ women weighed in on what women really want!

SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!

SIG SAUER received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .

NV, Las Vegas 1/22/2015:  

Sig Sauer P238 offers many of the favorite benefits of a full size 1911 in a very compact and concealable .380 that women find beautiful, reliable and easy to operate. This small handgun is responsive to the touch, is easy to keep on target, has excellent sights for fast focus, and fits many different women-friendly holster options.  Amy Pevear, Director of Marketing and Vincent Abrams, Director of Global Marketing and Product Planning, accepted the award on behalf of Sig Sauer. Vincent stated, "It is an honor for Sig Sauer to be here today.  It is one of our goals and commitments to supply women in the shooting sports industry with products that are reliable, durable and provide them with confidence and fit."

Amy Pevear and Vincent Abrams accepted the 2015 LADIES CHOICE Award for SIG!