"I am indeed very honored to accept this award. The women's market is critically important to us and we are honored to have the recognition and support of the women's community!"
Women often want a concealed carry option that will work with clothing that does not permit larger guns to be concealed; as well as a convenient on body gun that is not too heavy when wearing clothing without a belt or substance sufficient to hold in place a heavier gun. Ladies like the easy of clipping the folding handle on a pocket, pajamas while relaxing at home, in a boot or bra, or on workout clothes without being noticeable. There are often times wherein a woman would be found unarmed due her inability to conceal a gun on her body without printing; when that happens women love the option of the folding grip of the North American Arms .22 Magnum which has more power than a 22 LR or 22 Short alternative! This little jewel has been a multiple year recipients of the Ladies Choice Award!
It is very important to note that other well-known top selling brands of handguns appropriate for concealed carry are included the mix during training. Unlike most surveys that are offered on social media and in many industry publications, typically there is never a comprehensive selection of all available competitive manufacturer handgun options from which to choose. SFWA does include those models in the mix and interestingly, when testing other handguns on the market, the North American Arms .22 Magnum is a consistent winner!
Sadly, women who rely on what others suggest consistently select concealed carry handguns without the benefit of being fully informed as to what is available in the market today. The Ladies Choice Awards are selected by fully informed students who have shot the handguns and have made educated decisions. The Ladies Choice Award winning product selections have the features and benefits that do not compromise the elements that will increase the odds of prevailing when seconds count. The result is that guns fit your unique qualities, are reliable and easier to control when you are in a fight for your life.
More than 100,000 women who have taken a minimum 4-8 hour course from SFWA Master Certified Instructors contribute to the selection of the best guns and gear for women. The selections are not the "preferences" of SFWA, its instructors or its affiliates. No one is provided compensation or other forms of persuasion that will affect the non-bias selection of the award winners. Unlike most surveys that are offered on social media and in many industry publications, there is always a comprehensive selection of all carry options from which to choose for the Ladies Choice Awards.
The overall criteria to be considered as a “Ladies Choice Award” recipient includes: a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink [although customization options are appreciated]. Often, manufacturers make alterations to their existing products or create products at the direction of SFWA that meet the needs of women.
In 2015, more than 10,000+ women weighed in on what women really want!
SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!
NORTH AMERICAN ARMS received a 2015 LADIES CHOICE AWARD for Guns and Gear for the Modern Woman in Las Vegas . . .
NV, Las Vegas 1/22/2015:
American Arms 22 Magnum Mini Revolver
is not only a favorite of many women, it has a 'fan club' like following
of avid loyal owners. The collapsing handle can be added and has a
built-in clip to permit easy concealment in any number of positions. The
all steel mini-revolver is a first choice for a backup gun and a
personal protection solution when concealing a larger handgun is not
A multitude of stylish accessories and grip
options for the mini revolver appeal to women. Sandy Chisholm, owner of
North American Arms, accepted the award, "We intend to continue to
manufacture products that deserve your respect and your business."
is always appreciative of those who purchase and rely on products
offered by North American Arms and can be found enjoying conversation
with those who visit their booth at national conventions they attend. "I
am happy among my peeps!" he shared while in Indianapolis last year.